Frequently Asked Questions


Frequently Asked Questions Why would I want to send a Press Release? Do Press Releases really work? How much traffic can I expect? I've never sent a Press Release before. Is this easy to do? How do I write a Press Release? How current is the database and how do I update it? Is emailing a Press Release considered SPAM? Can I send more than one Press Release? Do you offer a Warranty? Is the database for USA or International contacts? Why would I want to send a Press Release? Did you just launch a web site? Did you introduce a new product? Did you enter into a collaboration? Did you develop a new technology? Did your company win an award? Did your company hire a new CEO? Did your company expand its facilities? Did your company reach a milestone? These are some great reasons to notify the Press. Any business can benefit from the potential media coverage generated from a well-structured press release. An article or an editorial reference about your new product, website, or announcement in a prominent publication can assist in achieving your business objectives. By utilizing Press Releaser Pro!, your release will be sent directly to thousands of important members of the media community including editors, broadcasters, press journalists and freelancers -- without the high costs of hiring a PR agency. A press release is the most powerful form of advertising that even money can't buy! No amount of paid advertising can substitute the value of a news segment in any publication. With the help of Press Releaser Pro!, you'll have instant access to an electronic global distribution service that will e-mail, fax or print your press release to a targeted database of media organizations. You can now reach over 28,000 media organizations throughout the USA and Canada, in less than an hour! You can also send your press release to a targeted industry. You can quickly select your target market in just a few clicks. Do Press Releases really work? Telling the Press about your product or service is one thing, getting a write up is something else. The key to getting Press coverage is TARGETING your release to the appropriate market. If you just opened up a new Apple Farm in Kentucky, it would not be appropriate to announce this to an entertainment editor in New York. If you properly target your announcements to a targeted media base you run a much better chance of getting mentioned in the press. Remember, Press Releaser Pro contains over 28,000 media contacts, so if you mail your release to just 50, and if just one major newspaper or magazine picks it up, the potential audience that see's your story could be in the millions! How much traffic Can I expect? There is no set rule, and no way to accurately project this. This will be determined by the press publication, the publications audience, and how many publications pick up your story. However, if just one major newspaper or magazine picks it up, the potential audience that see's your story could be in the millions! I've never sent a Press Release before. Is this easy to do? While Press Releaser Pro is a very powerful program, it was designed for small business owners and focuses on ease of use. The easy step by step interface walks you through the 3 easy steps to sending your press release. Press Releaser Pro even includes sample templates and professional advise to help you construct a quality press release. How do I write a Press Release? Press Releaser Pro includes sample templates and extensive help files to help you construct a quality press release. The specific formats that editors require are included in these samples and templates and will be automatically formatted for you. How current is the database and how do I update it? The Press Releaser Pro! database is updated every quarter, so regardless of when you choose to purchase Press Releaser Pro!, it's always up-to-date. When you purchase Press Releaser Pro!, we'll issue you an update code which can be entered into the program interface, be sure you're connected to the internet as the software will make a direct connection to our server and automatically download the latest data. Your first update is included with your initial purchase, subsequent downloads can be performed at any time you choose for an additional fee of $29.95 per update. There are no monthly fees or subscriptions, you elect when you need to update. The update process is available from the menu button built into the program. This process will automatically connect you to our secure server, authorize your $29.95 payment, then automatically download the update for you. Is emailing a Press Release considered SPAM? Sending out your press release to every media contact in the database would certainly be considered SPAM and should NEVER be done. Press Releaser Pro was NOT designed to be used as a SPAM tool. However, sending your press release by email or snail mail to a targeted list of media contacts whose job it is to report on new and interesting news topics is not SPAM, as long as you have carefully targeted your mailings. For instance, If you just opened up a new Apple Tree Farm in Kentucky, it would not be appropriate to announce this to an entertainment editor in New York. If you properly target your announcements to a targeted media base you run a much better chance of getting mentioned in the press. Reading through press releases is a principal part of each editors job. We do NOT suggest you do an email blast to every editor in the database, this is why we have simplified the task of categorizing the data so you can limit your mailings to only pertinent contacts. If you have any further concerns about spam, it is always a good idea to first check with your Internet service provider and inform them of your intentions. Here is a sample letter you could use to inform your ISP of your intentions. Can I send more than one Press Release? Yes, with Press Releaser Pro you can save, edit, and re-mail an unlimited number of project files. You can create projects and recall those files at any time, or send a new release at anytime. Do you offer a warranty? Yes, we're so confident you'll love Press Releaser Pro that we back it up with a 30 day guarantee. While we can't promise your press release will get published (as this is entirely up to the editor), we do promise our software does everything we say it does and will save you hundreds, if not thousands of dollars by handling your own press release distribution. Is the database for USA or International contacts? The Press Releaser Pro database consists of USA and CANADA contacts at this time. If you'd like to be notified when additional international content is added, please sign up for our http://www.onlinepressreleases.com/onlinepr/index.shtml
(C) 2003 Press Releaser Pro - All rights reserved.

Frequently Asked Questions

Why would I want to send a Press Release?
Do Press Releases really work?
How much traffic can I expect?
I've never sent a Press Release before. Is this easy to do?
How do I write a Press Release?
How current is the database and how do I update it?
Is emailing a Press Release considered SPAM?
Can I send more than one Press Release?
Do you offer a Warranty?
Is the database for USA or International contacts?



Why would I want to send a Press Release?
Did you just launch a web site?
Did you introduce a new product?
Did you enter into a collaboration?
Did you develop a new technology?
Did your company win an award?
Did your company hire a new CEO?
Did your company expand its facilities? Did your company reach a milestone? These are some great reasons to notify the Press. Any business can benefit from the potential media coverage generated from a well-structured press release. An article or an editorial reference about your new product, website, or announcement in a prominent publication can assist in achieving your business objectives. By utilizing Press Releaser Pro!, your release will be sent directly to thousands of important members of the media community including editors, broadcasters, press journalists and freelancers -- without the high costs of hiring a PR agency. A press release is the most powerful form of advertising that even money can't buy! No amount of paid advertising can substitute the value of a news segment in any publication. With the help of Press Releaser Pro!, you'll have instant access to an electronic global distribution service that will e-mail, fax or print your press release to a targeted database of media organizations. You can now reach over 28,000 media organizations throughout the USA and Canada, in less than an hour! You can also send your press release to a targeted industry. You can quickly select your target market in just a few clicks.

Do Press Releases really work?

Telling the Press about your product or service is one thing, getting a write up is something else. The key to getting Press coverage is TARGETING your release to the appropriate market. If you just opened up a new Apple Farm in Kentucky, it would not be appropriate to announce this to an entertainment editor in New York. If you properly target your announcements to a targeted media base you run a much better chance of getting mentioned in the press. Remember, Press Releaser Pro contains over 28,000 media contacts, so if you mail your release to just 50, and if just one major newspaper or magazine picks it up, the potential audience that see's your story could be in the millions!

How much traffic Can I expect?

There is no set rule, and no way to accurately project this. This will be determined by the press publication, the publications audience, and how many publications pick up your story. However, if just one major newspaper or magazine picks it up, the potential audience that see's your story could be in the millions!

I've never sent a Press Release before. Is this easy to do?

While Press Releaser Pro is a very powerful program, it was designed for small business owners and focuses on ease of use. The easy step by step interface walks you through the 3 easy steps to sending your press release. Press Releaser Pro even includes sample templates and professional advise to help you construct a quality press release.

How do I write a Press Release?

Press Releaser Pro includes sample templates and extensive help files to help you construct a quality press release. The specific formats that editors require are included in these samples and templates and will be automatically formatted for you.

How current is the database and how do I update it?

The Press Releaser Pro! database is updated every quarter, so regardless of when you choose to purchase Press Releaser Pro!, it's always up-to-date. When you purchase Press Releaser Pro!, we'll issue you an update code which can be entered into the program interface, be sure you're connected to the internet as the software will make a direct connection to our server and automatically download the latest data. Your first update is included with your initial purchase, subsequent downloads can be performed at any time you choose for an additional fee of $29.95 per update. There are no monthly fees or subscriptions, you elect when you need to update. The update process is available from the menu button built into the program. This process will automatically connect you to our secure server, authorize your $29.95 payment, then automatically download the update for you.

Is emailing a Press Release considered SPAM?

Sending out your press release to every media contact in the database would certainly be considered SPAM and should NEVER be done. Press Releaser Pro was NOT designed to be used as a SPAM tool. However, sending your press release by email or snail mail to a targeted list of media contacts whose job it is to report on new and interesting news topics is not SPAM, as long as you have carefully targeted your mailings. For instance, If you just opened up a new Apple Tree Farm in Kentucky, it would not be appropriate to announce this to an entertainment editor in New York. If you properly target your announcements to a targeted media base you run a much better chance of getting mentioned in the press.

Reading through press releases is a principal part of each editors job. We do NOT suggest you do an email blast to every editor in the database, this is why we have simplified the task of categorizing the data so you can limit your mailings to only pertinent contacts.

If you have any further concerns about spam, it is always a good idea to first check with your Internet service provider and inform them of your intentions. Here is a sample letter you could use to inform your ISP of your intentions.

Can I send more than one Press Release?

Yes, with Press Releaser Pro you can save, edit, and re-mail an unlimited number of project files. You can create projects and recall those files at any time, or send a new release at anytime.
Do you offer a warranty?
Yes, we're so confident you'll love Press Releaser Pro that we back it up with a 30 day guarantee. While we can't promise your press release will get published (as this is entirely up to the editor), we do promise our software does everything we say it does and will save you hundreds, if not thousands of dollars by handling your own press release distribution.

Is the database for USA or International contacts?

The Press Releaser Pro database consists of USA and CANADA contacts at this time. If you'd like to be notified when additional international content is added, please sign up for our http://www.onlinepressreleases.com/onlinepr/index.shtml